NRI has strong and wide customer base especially in Japan and Asia region with the management consulting specialties, customer's business knowledge and advanced technologies. For the future expansion NRI tries to expand business into a new area. As one of the strategies NRI acquired Brierley+Partners to have robust consulting and solution scheme and knowledge in Digital Marketing field. With this acquisition, Brierley will bring industry-leading loyalty and CRM innovation to NRI's global clientele.
Brierley+Partners is a digital marketing service provider which has been supporting customers mainly in the United States with both Customer Loyalty Solutions and digital marketing strategy including CRM solutions for nearly 30 years. Brierley+Partners offers a complete suite of loyalty services like program design, loyalty/CRM technology, marketing strategy, research, analytics, creative, account management, omnichannel communications, interactive/print production and fulfillment to Fortune500 companies from consultation service to IT solution throughout in digital marketing field.
Recently The Forrester Wave: Customer Loyalty Solutions for Large Organizations, Q1 2016" by Forrester Research, Inc. has named Brierley+Partners as a Leader.