Seeking a bigger role for the online investment trust sales channel
By: Hisashi Kaneko
Aug. 10 2012
Currently, 20% of investment trust investors buy and sell investment trusts online. Investment trust investors who use only the face-to-face channel for their investment trust transactions include many highly IT-literate individuals. Banks should cultivate online investment trust customers by first targeting such individuals. Such an approach should help expand their overall investment trust sales.
