Nomura Research Institute, Ltd. (NRI), a leading provider of consulting services and system solutions, and Fuller, Inc. (Fuller), a leading mobile development and data provider in Japan, will start developing an in-depth alternative data service for international financial institutions featuring smartphone usage data form the Japanese market.

Alternative data continues to grow in popularity in investment decision-making, with institutions across the world looking for new, non-conventional sources of data from foreign markets. Together with Fuller, NRI will launch research and development on Japanese alternative data service, specifically on insights into the Japanese markets and corporate performance through mobile device usage data.

Smartphone usage data has increasingly been utilized as a metric for market performance across industries. Alongside technology and financial services, usage can also be a strong performance metric for the retail sector. Ownership of connected devices have become mainstream and most consumer industries have invested in mobile applications. Financial institutions utilize the data for their investment strategy by analyzing the relationships services and mobile users, including assessing corporate performance by comparing numbers of users and volume of usage.

Fuller is a leader in mobile usage data in Japan and holds a vast pool of smartphone data. In collaboration with Fuller, NRI aims to provide analysis data on payment made with QR codes on mobile application and the subscribers can access the data on the website. The data includes the number of application users, active users, and estimated settlement by users, allowing financial institutions to evaluate Japan’s application payment market comprehensively.

About NRI

NRI (Nomura Research Institute, Ltd.), founded in 1965, delivers innovative solutions to your problems by providing insight-driven research, consulting and managed services. Leveraging our expertise, NRI caters to a wide range of operational needs of the international financial services community to establish new industry standard service. NRI empowers clients with a team of 13,000 skilled professionals in more than 50 offices globally.
For more information, visit https://www.nri.com/fit.