Founded in 1985 by Hal Brierley, Brierley+Partners has an unparalleled history of creating many of the world's most popular and measurably profitable loyalty programs. A true leader in the industry, Brierley has been applying our unique Relationship Management® principles for decades.
Over the years, the company has created, managed and supported some of the world's most successful loyalty and CRM programs for globally recognized companies. From roots in the travel industry, beginning with work for some of the world's leading airline and hotel brands, Brierley+Partners' experience expanded to include loyalty and CRM for more than 250 clients across a broad spectrum of industries.
In recent years, the company has helped reshape loyalty in the retail industry, launching programs that have revolutionized loyalty cadence, technology, and member communications. While leading loyalty and sophisticated CRM innovation for decades, Brierley+Partners has maintained a single mission: making our clients' customer relationships dramatically more profitable.
In 2015, NRI acquired Brierley+Partners. With this acquisition, Brierley will bring industry-leading loyalty and CRM innovation to global customers.
In 2016, Brierley+Partners Japan has been established.
Brierley+Partners Japan closely provides loyalty+CRM solutions to customers in Japan and Asian countries.