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HOME NRI JOURNAL Promoting Mutually Beneficial Africa-Japan Relations


Innovation magazine that generates hints for the future


Promoting Mutually Beneficial Africa-Japan Relations

A new Africa — from manufacturing investment target to innovation base

NRI Social System Consulting Department Emerging markets consulting Group

Nov. 01, 2017

The Japanese government offers support for the development of African countries including technology transfer and infrastructure exporting. The government collaborates with Japanese companies to deploy numerous projects that offer long-term development by creating employment, building a workforce, improving infrastructure, and more. Nomura Research Institute (NRI) utilizes its strong relations with local governments and know-how accumulated from the large number of development projects it has supported to help Africa achieve sustainable growth and development.

Supporting Japanese government programs for African development

The Sixth Tokyo International Conference on African Development (TICAD) took place in August 2016 in Nairobi, the capital of Kenya. The conference was launched in 1993 and invites leaders of African countries to gather and discuss the development of the continent's countries through eradicating poverty and self-help efforts. It is hosted by the Japanese government and other organizations including the UN. TICAD is one example of the diverse efforts the Japanese government makes for the development of Africa. The lives of African peoples will not improve with conventional (financial) aid or developments aimed to secure resources. Nor can these methods bring self-sustained economic growth. That is why the Japanese government deploys numerous projects through the Ministry of Economy, Trade and Industry and other organizations, and with the help of Japanese companies, to help create employment, build a workforce, transfer technologies, improve infrastructure, and more. Emerging markets consulting Group of NRI's Social System Consulting Department supports such efforts. Every month, one or more of the ten or so members visits Africa.

At a UN Industrial Development
Organization (UNIDO) Seminar

For example, Japan's technology can help mitigate damage from climate change. African countries are vulnerable to rising sea levels and deforestation caused by global warming. Emerging markets consulting Group has been involved in multiple projects, including a project to help convert denuded areas into arable land using an agricultural fiber developed by Toray, etc., and a project to provide solar lanterns using Sharp's solar battery technology.

Projects for which NRI accompanied other companies for the "Contribution Visualization Project of Japanese Enterprises in the Climate Change Adaptation Effect in Developing Nations" of the Ministry of Economy, Trade and Industry (in Japanese alphabetical order)

Company Project Project outline Target country
Ajinomoto Feasibility study on using fertilizers containing amino acids for high temperature injury and other agricultural damages in the United Republic of Tanzania The feasibility study will be conducted in Tanzania for business that provides farmers with fertilizers containing amino acids. This study aims to improve resilience to damage in vegetation arising from factors such as high temperature caused by climate change, as well as to expand the scale of production. Tanzania
Sharp Feasibility study on solar-powered electrolysis water purification system to counter the water supply shortage in the Republic of Kenya The feasibility study will be conducted in Kenya for business that provides both solar energy and water purification using electrolysis. The study aims to make sustainable improvements for access to safe water, which has begun to decrease as a result of climate change. Kenya
Toray Development of arable land and afforestation in areas suffering from desertification as a result of climate change The feasibility study will be conducted in South Africa for business that provides erosion control systems, vegetation beds and drip irrigation on a combined basis. This study aims to control the progress of desertification, which has been accelerating as a result of climate change, increase arable land areas and improve agricultural productivity. South Africa
Yamaha Motor Feasibility study on commercialization of small water purification system to improve lives/health with supply of safe water in Cote d'Ivoire and Ghana The feasibility study will be conducted in Cote d'Ivoire and Ghana for business that provides a simple, compact clean water system using slow sand filtration technology. This study aims to make sustainable improvements for access to safe water, which has begun to decrease as a result of climate change. Cote d'Ivoire, Ghana

Several years ago, NRI supported the post merger integration after Sumitomo Rubber Industries acquired Apollo Tyres South Africa, an India-capital tire company. Sumitomo Rubber Industries revamped the company's plant in South Africa, bringing in Japanese technology and creating local employment.

Limitations to the conventional manufacturing investment model

NRI's activities promote the ideology of TICAD and the UN's Sustainable Development Goals (SDGs). However, Group Manager Junji Koike, who has long been involved in NRI's development support in Africa, has recently harbored new concerns. "The growth story encouraged in Africa has been one of driving development with manufacturing investments, technology transfer, and employment creation. However, this is merely applying the Asian model to Africa. Today in Africa, the drop in crude oil prices has caused sluggish economic growth primarily in resource-rich countries, and labor costs are generally higher than in Asian countries. For these reasons there is less investment from foreign countries and growth has stopped. For the African economy, we must break from the conventional manufacturing-based growth model and shift to a new, different model."

Base for Innovation creation

Exchanging information at the
Centre de Promotion des
Investissements en Côte d'Ivoire
(Third from right is Junji Koike,
Group Manager of NRI Social
System Consulting Department)

With this outlook, Koike suggests viewing Africa as a base for innovation creation. "The assets of African countries are their large youth populations, high acceptance of new technologies and services, and relatively lenient regulations compared to developed countries. In other words, Africa is a great place to try innovative things. In Rwanda, an American start-up has already launched a distribution service using drones. If foreign companies start innovative businesses in Africa, this brings in new technologies and creates local employment. Then, when African people familiar with the new technologies and services reintroduce the innovation into developed countries, this will contribute to Africa's development as well. For Japan, Africa can be a place for cooperative discussion of a new growth model for Japan—one that is not the conventional manufacturing model. In other words, African countries can be partners for creating innovation. Japanese companies can conduct empirical tests that are difficult to conduct within Japan because of regulations. There are many things Japan can and should do, like incorporating IoT (Internet of Things) into agricultural machinery, reforming the distribution industry with drones, and developing new FinTech services using cell phones. If these work, they can benefit both Japan and Africa and create a favorable relationship. I believe creating a new model is one way we can support development in Africa, and is an area in which NRI can contribute."

NRI will continue to actively contribute to the development of African industries and markets, as well as the international expansion of Japanese companies, through supporting "building a foundation for African industry and technology innovation."

Below are resources for those who want to learn more about supporting African development. (In Japanese only)

■ Book

Business Strategy Handbook in Africa

Africa offers opportunities for growth for Japanese companies! Learn about how to select countries to enter, how to find local partners, and communication key points. Includes case studies of pioneering companies.
Publisher: Toyo Keizai
Published: December 2015

■ Report

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