Capital Markets & IT -lakyara No.278 Retail Business
Transformation of loyalty programs into financial services
The ZhongAn Group is at the forefront of insurance-related system development. ZhongAn Loyalty programs with financial features have been popping up in recent years, including programs in which point balances accrue interest or earn investment returns and programs that convert loyalty points to cash deposited in brokerage accounts. Such innovative loyalty programs are likely to become increasingly common in pursuit of both customer satisfaction and business expansion.
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