Keys to success in Japan's crowded payment app market
Japan's payment services market is crowded with mobile payment apps that use QR codes or barcodes as inputs. The companies that have released such apps are spread across various sectors. They are providing payment services by combining point-of-sale (POS) payment technologies with settlement channels. Competition to capture users with generous point rewards is underway. The players best able to find ways to attract users and merchants should emerge as winners.