Japanese banks are now able to enter the advertising business pursuant to a 2021 Banking Act amendment. Although advertising may seem far afield from banking, banks have some big advantages as advertising media. Meanwhile, advertising is a promising new revenue source for banks. Additionally, advertising can play an integral role in regional revitalization. It is an activity that truly captures the essence of banks’ mission to support local businesses.

To limit global warming to +1.5°C, the voluntary carbon credit (VCC) market has to grow. Digital measurement, reporting and verification processes can play a key role in both scaling up the market and ensuring VCC quality.