Japanese banks are now able to enter the advertising business pursuant to a 2021 Banking Act amendment. Although advertising may seem far afield from banking, banks have some big advantages as advertising media. Meanwhile, advertising is a promising new revenue source for banks. Additionally, advertising can play an integral role in regional revitalization. It is an activity that truly captures the essence of banks’ mission to support local businesses.

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About the Author

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  Takao Matsumoto

  General Manager

  Marketing Science Consulting Department