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HOME Knowledge Insight Publications Capital Markets & IT - lakyara Capital Markets & IT -lakyara List Capital Markets & IT - lakyara January 2023 Why Japanese regional banks must enter the advertising business

Why Japanese regional banks must enter the advertising business

Jan. 27, 2023

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Japanese banks are now able to enter the advertising business pursuant to a 2021 Banking Act amendment. Although advertising may seem far afield from banking, banks have some big advantages as advertising media. Meanwhile, advertising is a promising new revenue source for banks. Additionally, advertising can play an integral role in regional revitalization. It is an activity that truly captures the essence of banks’ mission to support local businesses.

About the Author

  • Takao Matsumoto

    General Manager

    Marketing Science Consulting Department

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Contact

E-mail: kyara@nri.co.jp