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HOME Knowledge Insight Publications Capital Markets & IT - lakyara Capital Markets & IT -lakyara List Capital Markets & IT - lakyara April 2023 Four determinants of loyalty points' effectiveness

Four determinants of loyalty points' effectiveness

April. 10, 2023

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Japan’s loyalty point market has become more competitive than ever. To boost loyalty points’ effectiveness as a sales promotion tool, companies must not only have a large number of loyal customers and issue points in sufficient quantities, they must also have ample points of contact with customers and continually roll out effective data-based initiatives.

About the Author

  • Katsumi Tomita

    Group Manager

    Health Care & Service Business Consulting Department

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E-mail: kyara@nri.co.jp