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Capital Markets & IT - lakyara April 2023

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Financial institutions are under constant pressure to reduce costs, improve operational efficiency, adapt to regulatory changes and grow their business. NRI believes that a combination financial knowledge and information technology are crucial to the industry’s growth and development.
Through our lakyara reports, NRI identifies the various capital markets and IT issues impacting our clients and the future of their business.

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  • Retail Business

    Four determinants of loyalty points' effectiveness

    Group Manager Health Care & Service Business Consulting Department

    Katsumi Tomita

    Japan’s loyalty point market has become more competitive than ever. To boost loyalty points’ effectiveness as a sales promotion tool, companies must not only have a large number of loyal customers and issue points in sufficient quantities, they must also have ample points of contact with customers and continually roll out effective data-based initiatives.