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HOME Knowledge Insight Publications Capital Markets & IT - lakyara Capital Markets & IT -lakyara List Capital Markets & IT - lakyara July 2023 Reaching consumers in an age of information overload: a fan-based approach

Reaching consumers in an age of information overload: a fan-based approach

- Interview with Naoyuki Sato by Hajime Minamimoto -

July. 14, 2023

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Japanese consumers have seen drastic changes in the information environment in the wake of the ongoing information deluge and social media’s proliferation in recent years. In response, Naoyuki Sato, founder of fanbase company Inc, advocates abandoning traditional marketing techniques in favor of a fan-based approach, the concept of which differs from both customer centricity and fan cultivation. We spoke to Mr. Sato about the basics of the fan-based approach and its applicability to the financial services industry.

About the Author

  • Naoyuki Sato

    Chairman

    fanbase company Inc

  • Hajime Minamimoto

    Chief Expert

    Digital Insurance Planning Department
    Nomura Research Institute

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Contact

E-mail: kyara@nri.co.jp