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Capital Markets & IT - lakyara July 2023

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Financial institutions are under constant pressure to reduce costs, improve operational efficiency, adapt to regulatory changes and grow their business. NRI believes that a combination financial knowledge and information technology are crucial to the industry’s growth and development.
Through our lakyara reports, NRI identifies the various capital markets and IT issues impacting our clients and the future of their business.

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  • Special Edition

    Reaching consumers in an age of information overload: a fan-based approach

    Chairman fanbase company Inc

    Naoyuki Sato

    Chief Expert Digital Insurance Planning Department
    Nomura Research Institute

    Hajime Minamimoto

    Japanese consumers have seen drastic changes in the information environment in the wake of the ongoing information deluge and social media’s proliferation in recent years. In response, Naoyuki Sato, founder of fanbase company Inc, advocates abandoning traditional marketing techniques in favor of a fan-based approach, the concept of which differs from both customer centricity and fan cultivation. We spoke to Mr. Sato about the basics of the fan-based approach and its applicability to the financial services industry.