Satoshi Nakane

Brierley & Partners Japan
President and CEO

Profile

Satoshi Nakane joined Nomura Research Institute in 2004. After leading numerous projects in the fields of business strategy development, marketing strategy development and implementation support as a management consultant, he was transferred to Brierley & Partners Japan in 2017. There, he has been engaged in the development of loyalty services in Japan, leveraging the knowledge and know-how from Brierley's U.S. headquarters.

専門

Customer strategy (CX strategy, customer engagement and loyalty strategy) planning and implementation support
Digital marketing strategy planning and implementation support
Business strategy planning and implementation support
New business planning and implementation support

Biography

2002: Graduated from the University of Tokyo, Department of Civil Engineering

2004: Graduated from the University of Tokyo, Department of Civil Engineering
(Graduate School)
Joined NRI, Consulting Department

2017: Assigned to Brierley & Partners Japan

2021: Appointed President and CEO of Brierley & Partners Japan

Message

Point programs have been developed to improve CX (customer experience) and to retain customers, but as the competition around point redemption has become more intense, they are no longer enough to guarantee customer retention. The essence of improving CX is to build a brand experience that strengthens the connection with customers, not to give away points as a means to increase loyalty. At Brierley, we want to strengthen the bond our clients have with their customers and help them improve their brand value by addressing the critical business issue of increasing customer loyalty, without losing sight of the essence of what they do.