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Electronics and High-Tech

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Japanese electronics and high-tech industries have been showing an overwhelming presence thanks to the hard-to-imitate nature with the vertically-integrated business model and "monozukuri" based on careful adjustment between related parties.There are many companies that have overseas sales ratio of 50% or higher as each company has worked on globalization at early stages.
On the other hand, changes in the competition environment have become increasingly drastic. Some such examples are: The increased presence of the markets in emerging countries; the rise of Korean and Chinese corporations; and the need of new technological innovation in response to industry regulations such as CO2 reduction.Under such an environment, Japan's traditional manufacturing, or monozukuri, capability is not enough to compete with companies in Europe and the U.S. which are good at providing a platform beyond the boundaries of industries.

NRI identifies the composition of entire industries in order to provide practical consultation for the formulation of business strategies in emerging markets and establishes systems to implement the strategies and achievement of cross-business innovation.We will not just propose plans. We will carry out the plans together with our clients until they achieve their targets.

Consulting Areas

Differentiation strategies to enter the vehicle electronics business

Increased awareness on environmental protection, etc. has brought about the importance of electronics in automobiles more than ever. In the meantime, it is harder to efficiently develop and produce vehicle electronic devices because technologies are much more advanced and these devices are larger and complex. Accordingly, the systems and relationship surrounding the production processes need to be considered from a new angle.

NRI supports domestic and overseas automakers and parts manufacturers as well as Japanese electronics manufacturers that are shifting from consumer electronics to in-vehicle devices. We work with them to formulate differentiation strategies utilizing the following advanced in-vehicle technologies, establish the organization structure that implements the strategies, and to prepare the development structure.

  • Differentiation strategy using probe data and vehicle information data which are both Big Data
  • Differentiation strategy to secure competitiveness in anti-collision functions and related technologies
  • The form of architecture and the development structure of the vehicle-integrated control
  • The form of architecture and the development structure of automated driving

Establishment of a new business model in the energy equipment market overseas

Japan is advanced in the development of equipment and facilities for conserving and efficiently utilizing energy as the utility cost is among the highest in the world. Overseas expansion of these businesses is a great opportunity for Japan to reinforce its global business in the future.
For energy-related facilities, it is essential to create comprehensive business models by considering the performance of the equipment including design, construction, and after-sales services while identifying the entire profit, including the one during operation. However, in order to overcome language barriers and poorly-formed business infrastructures of each country, many Japanese manufacturers have been focusing on the "hardware" elements as they can be easily measured by performance and prices, without the need for detailed negotiations and explanations. It will be necessary for them to start establishing a business model that maximizes profit in the entire value chain that is rooted in each region.
NRI supports clients in studying business structure such as commercial and decision-making flows and in establishing business models based on the profit pools.

Omni-directional reform in the production system industry

In the production equipment industry, including machine tools and industrial robots, Japanese companies have captured a major share in the global market.
However, the Japanese production equipment manufacturers are in need of new efforts like the fourth industrial revolution of Germany (Industrie 4.0) to respond to the need of local procurement in accordance with globalization of their clients in the automobile and electronics industries, the rise of companies from emerging countries, and the digitalization and network connectivity in industry.
NRI offers omni-directional consulting services to production equipment manufacturers to create organizations, functions, business models, etc. by utilizing existing technologies rather than being exclusively devoted to technological advancement.

  • Sales and channel reform suitable for the local market
  • Development of a stock-type (service-type) business model
  • Functional and organizational reform to create reverse innovation
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For more information please contact us.

Representative Department: Consulting Division