Service Design and UI/UX

We visualize the direction the service should aim for from the user's perspective and provide support from concept development to hypothesis testing and implementation.By leveraging NRI's UI/UX methodology, we quickly bring user experience value to life.

Service Design

We promote the realization of attractive services unique to your company.

  • We aim to work closely with you to ensure the reliable launch and promotion of projects.
  • By leveraging our expertise in user-centered design, design thinking, and systems engineering, we support the launch of highly feasible services that deliver value to clients.
  • Additionally, we utilize our extensive network of companies across various industries and business sectors to arrange the collaboration and partnerships essential for your success.

UI/UX

We leverage NRI's UI/UX methodology to give shape to user experience value.

  • Human-centered design specialists and UI/UX designers lead the UI/UX review process toward better services.
  • We accurately grasp the characteristics of users and their actual application, and design content and user experience scenarios that meet their objectives.
  • We develop UI that improves operational efficiency and minimizes errors by incorporating the conventions we have cultivated through our experience in UI/UX design across diverse services.
  • We bring ideas to life at an early stage and incorporate evaluations into the design process through user experience feedback.

Design UI/UX Concepts and Optimal User Experience Stories

We present the desired client experience value through a concrete concepts and share it with key stakeholders.
We visualize the user value of the service using design thinking methods.

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  • Customer Journey

    We organize the sequence of events through which users experience a service. We visualize the challenges and the value provided, which serves as a guidepost for further improving the experience.

  • User Scenarios/Storyboard

    We summarize the ideal experience of the service as a story from the user's perspective.

  • UI/UX Design Concept

    We summarize the worldview and direction the service should aim for as a UI/UX design concept. It serves as a guideline for detailed design.

Leveraging Knowledge of Conventions to Ensure Human-centered Designing and Usability

We incorporate the conventions developed from the results of UI/UX design for various services and create a UI to improve operational efficiency and minimize errors.

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  • UI/UX Quality Assessment Framework

    We have systemized the insights and expertise related to UI/UX quality based on the results gained to date into NRI's proprietary UI/UX quality assessment framework.

  • Consistent UI/UX Design and Design Guideline Development

    We design UI/UX elements with a cohesive approach and incorporate that policy into the design guide.

Validating the Usefulness with Real Users through Mock-ups

We design mock-ups during the service concept planning and conception phases. Target users are invited to interact with the mock-ups through role-playing to assess their usefulness.

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  • Production Using Design-prototyping Tools

    We create web pages using design prototyping tools like Figma and Adobe XD to develop a production system that enables seamless page transitions and structures from the user's perspective.

  • Operational Observations and User Interviews

    We conduct interviews with real users starting from the design stage, using screen mock-ups and other materials created with design prototyping tools to verify their usefulness.

Visualize Issues in Existing Services Through Various Diagnostic Tools

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  • CX Diagnostics

    Client Survey

    A questionnaire is sent to actual customers to gather feedback on their experience with the target service, including non-digital touchpoints, allowing for an analysis of the current situation based on real customer insights. The questionnaire is also distributed to individuals who did not use the service, enabling a comparison of the experiences of the two groups. The results are analyzed quantitatively (e.g., overall CX score and NPS*) and qualitatively (e.g., open-ended responses). The same questionnaire is also sent to customers of competitor companies, providing an objective understanding of their performance, strengths, and weaknesses compared to competitors.

    * NPS (Net Promoter Score): A metric used to measure customer loyalty.

  • Website Improvement Diagnosis

    • Access Log Analysis

      We visualize overall site traffic and diagnose pathways to key goals, as well as abandonment rates, with a focus on pages that may have issues.

    • Walkthrough Analysis

      Experts evaluate the usability of the website and apps, as well as the clarity of information given about functions, based on established usability conventions. They also identify issues across different channels.

    • SEO Diagnosis

      We conduct market research, including competitor analysis, to evaluate the client site’s traffic and keyword performance, helping to understand their position in the market compared to their competitors.