We are promoting a 'Smart Agriculture Community' to provide farmers and residents with a comfortable and livable environment.

In recent years, while the population in rural areas has been declining and aging, digitalization is progressing further and is expected to change the lifestyle drastically. As a DX Partner of the National Federation of Agricultural Cooperative Associations (JA ZEN-NOH), NRI provides comprehensive support for the Smart Agriculture Community concept promoted by JA ZEN-NOH, covering everything from service planning to system development and operation.

The "Smart Agri-Community" initiative aims to create a comfortable and livable environment for local farmers and residents by integrating various services and infrastructure operated by the JA Group along with governmental services through IT. With a focus on lifestyle-related businesses as the starting point, NRI developed a smartphone portal application that connects JA Group services and offers reward points, product arrival updates, and member information. A demonstration was conducted in JA Maebashi City, Gunma Prefecture, serving as a model district. Moving forward, we plan to gradually expand our services to include agricultural management and collaboration with the government. NRI will continue leveraging its expertise in digital transformation and smart cities to support the development of self-suffi cient and thriving local communities.

Related SDGs