NRI People Managment Consulting
Marketing Science Consulting Department
Motoko Matsushita joined Nomura Research Institute in 1996.
Throughout her career she has researched consumer behavior and engaged in consulting relating to corporate marketing strategy development and formulation support, brand strategy formulation, demand forecasting, and values and consumer mentality. She has been involved in the “Questionnaire Survey of 10,000 Consumers,” a survey that empirically analyzes and presents Japanese consumer mentality and behavior, since its start in 1997. Her publications include “Naze, nihonjin wa kangaezu ni mono wo kaitai no ka? (Why do Japanese people want to buy goods without thinking?)” (Toyo Keizai Inc.).