We provide integrated support for digital transformation (DX) initiatives, covering everything from marketing strategy formulation to various consulting services.

At NRI, we capture a long-term time series of a representation of the Japanese population through large-scale surveys using in-home interview methods and data collection via the Internet. We collect data on a wide range of topics related to daily life and consumption trends, allowing us to clearly see the actual living conditions of consumers. By leveraging this data, our dedicated consultants help interpret client challenges and provide support across a wide range of themes, including marketing strategy formulation, market forecasting, new product strategies, branding strategies, dashboard implementation, and the development of Marketing Mix Models (MMM).