Mitsunori Kajihara

Marketing Science Consulting Department, Consulting Division

Mitsunori Kajiharaのポートレート

プロフィール

After graduating from the Department of Industrial and Management Systems Engineering, Graduate School of Science and Engineering, Waseda University, Mitsunori Kajihara joined NRI in 2008.
Since joining the company, he has been involved in many projects related to marketing, data analysis and utilization for consumer goods, financial services, internet services, etc.
Currently, he is engaged in consulting projects focusing on data-driven marketing and branding.
He is a certified data scientist by NRI.

専門分野

  • Marketing and Brand Strategy
  • Consumer Insights, Consumption Trends
  • Data Driven Management

主要プロジェクト実績

  • Support for the formulation of long-term brand strategies (Consumer Goods)
  • Support for the formulation and implementation of communication strategies (Finance)
  • Selection of key target customers based on customer data analysis (Real Estate)
  • Optimization of advertising budget allocation using MMM (numerous successful cases).
  • Ad placement optimization tool 「NRI Media Simurator」
  • Advertising effectiveness measurement service 「Insight Signal」
  • Brand strength measurement service 「NRI BRAND INDEX」

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