Mitsunori Kajihara

Marketing Strategy Consulting Department

Portraits ofMitsunori Kajihara

Profile

After graduating from the Department of Industrial and Management Systems Engineering, Graduate School of Science and Engineering, Waseda University, Mitsunori Kajihara joined NRI in 2008.
Since joining the company, he has been involved in many projects related to marketing, data analysis and utilization for consumer goods, financial services, internet services, etc.
Currently, he is engaged in consulting projects focusing on data-driven marketing and branding.
He is a certified data scientist by NRI.

Specialized field

  • Marketing and Brand Strategy
  • Consumer Insights, Consumption Trends
  • Data Driven Management

Major project results

  • Support for the formulation of long-term brand strategies (Consumer Goods)
  • Support for the formulation and implementation of communication strategies (Finance)
  • Selection of key target customers based on customer data analysis (Real Estate)
  • Optimization of advertising budget allocation using MMM (numerous successful cases).
  • Ad placement optimization tool 「NRI Media Simurator」
  • Advertising effectiveness measurement service 「Insight Signal」
  • Brand strength measurement service 「NRI BRAND INDEX」

Publications

    Report

      Columns

      コラムタイトル

        Article List

        Journal

          Article List