Yumiko Takahashi

Marketing Science Consulting Department, Consulting Division

Portraits ofYumiko Takahashi

Profile

Yumiko Takahashi joined NRI in 2002. She specializes in marketing strategy, advertising, consumer behavior, and data science. She is involved in marketing service support for a wide range of industries, including distribution, retail, and finance. Additionally, she supports government agencies in communication strategies. She is a Certified Data Scientist at NRI.

Specialized field

  • Marketing Strategy
  • Advertising
  • Consumer Behaviour

Major project results

  • Comprehensive support for data marketing (Consumer goods, food, etc.)
  • Measurement of advertising effectiveness (Consumer goods, food, finance, etc.)
  • Systematization of corporate branding and communication strategies (Consumer goods, real estate, etc.)

Publications

    Report

      Columns

      コラムタイトル

        Article List

        Journal

          Article List