Consumer Goods, Distribution, and Services

We provide consultation and support for strategy formulation and structural reform in B2C businesses amid the complexities of the VUCA era.

We are entering a VUCA (Volatile, Uncertain, Complex, and Ambiguous) era, characterized by a difficult to forecast, unpredictable future. In particular, the past few years have seen rapid changes, with investors’ fear indices, consumer price indices, and food price indicators reaching all-time highs between 2020 and 2024. Numerous new keywords have emerged in management discourse, including improving ROE, enhancing PBR, sustainability initiatives, advancing digital transformation (DX), and human capital management. In response to these challenges inherent in this VUCA environment, NRI offers flexible proposals that include forecasting changes in the external environment, understanding and repositioning relative to competitors within the competitive landscape, formulating medium- to long-term management plans, support for agile business promotion, facilitation of DX initiatives, and assistance spanning from system development to execution.

Capability

Medium-Term Business Planning for Consumer Goods Manufacturers and Retail Service Companies

We support the formulation of medium-term management plans by examining financial and non-financial indicators based on stakeholder expectations, analyzing the external and competitive environments, developing strategies, and ensuring alignment between management and business operations.
Structural Reforms for Consumer Goods Manufacturers and Retail Service Companies

We propose and support effective approaches to overcome resistance and challenges in structural reform, including (1) management agreements from a medium to long-term perspective, (2) strong leadership in corporate planning, and (3) performance management and planning based on data-driven management.
DX Promotion for Consumer Goods Manufacturers and Retail Service Companies

NRI supports DX initiatives by leveraging customer contact data, including 'DX1.0' for business transformation, 'DX2.0' for creating new business models, and 'DX3.0' for addressing social issues.
Consumer Goods Manufacturer's Entry Into the Science Domain

We leverage our extensive expertise in medical and preventive care systems and our deep understanding of functional and emotional consumer value to support consumer goods manufacturers in developing and executing strategies to enter the science domain.
Overseas Business Support for the Consumer Goods and Services Industry

We collaborate with local offices overseas to gain insights into local conditions and support the development of strategies for international operations, as well as the systems and rules for human resources and organizational structures that effectively drive these strategies.
Co-Creation Support for Consumer Goods Manufacturers and Retail Service Companies

With the growing significance of co-creation activities between consumers and companies, we facilitate these initiatives by planning and developing a variety of services rooted in consumer touchpoints, along with their revision and management.

Expert

Portraits of Naoaki Fujino

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Naoaki Fujino

Organization names and Job titles

Digital Industrial Innovation Planning Department

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Portraits of Kiyotaka Kobari

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Kiyotaka Kobari

Organization names and Job titles

Department Head, Health Care & Service Business Consulting Department, Consulting Division

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Portraits of Daisuke Tanaka

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Daisuke Tanaka

Organization names and Job titles

Health Care & Service Business Consulting Department, Consulting Division

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Portraits of Ryo Yano

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Ryo Yano

Organization names and Job titles

Health Care & Service Business Consulting Department, Consulting Division

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